4/27/2023 0 Comments Asylum 626 game download![]() ![]() It does so by forging new interdisciplinary links within the area of game studies where the emphasis of this study clearly lies, while also taking up new subjects that are important to this field. This interdisciplinary approach allows for a broadening of the understanding of how persuasiveness can be implemented within digital games. ![]() This framework consists of theories from game studies, media studies and studies on persuasion undertaken from a humanities perspective. ![]() In this thesis an interdisciplinary framework is used in order to outline a theoretical model aiming to structure the existing knowledge to help explain how persuasive communication works within digital games. This thesis aims at broadening the understanding of how advertising messages can be embedded within digital games. However, despite the increasing interest in this marketing strategy, marketers and marketing companies still need more knowledge about the potential of digital games as a medium to convey advertising messages. The increasing interest in the use of digital games as a marketing strategy is undoubtedly related to the development of new technologies and the proliferation of broadband and mobile devices and the closely popularization of digital games. Digital games specifically designed for a brand with the aim of conveying an advertising message, are known as advergames. The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. ![]()
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